Four stages of website design and development
- Content creation
Define the opportunity and outline the solution
The first stage of websites for church is perhaps the most important and easily overlooked. Define is an opportunity to workshop with church leaders and scan the environment in which you operate. This is to understand the way that your website and social media is used and how it can be improved. This involves an open discussion on who your church is currently serving and aims to serve. This features a conversation about the style and content of the messages and materials to be published so that a comparison is made to identify the gap between what is currently achieved against what is to be achieved. We look at how that gap will be closed through content and website structure and “look”.
Website and social media are increasingly key to a modern, and frankly expected, communications approach. The structure and layout of the website, the communications strategy and how it is executed, managed and funded is very important to get right, or at least to be able to evolve.
Comparison with peer websites and how other churches use these tools is time well spent. Very often this comparison is made between church and non church sites because non church sites can be direct competitors for share of available time.
Funding, capability, running the service, training and support is reviewed so that the implementation plan includes people, processes, technology and funding.
Content creation for websites for church is the realisation of the definition stage by capturing photographs and video clips for use on your newly updated website and social media. These images are collated and used together with copy to make real the culture, strengths and stance of your church. We attend morning and evening services, outreach and social activities, children and older people events, we search out images that are unique and show the presence of God through worship and service. That is why including video clips is particularly powerful – it shows movement, emotion and gives viewers an experience that they can see and hear. By doing this interest is created and will lead to people responding via your contact page or coming to a service. Over time you will create a story and image database that you can use time and again without having to use generic material off the internet. Include calls in all your interactions on the web, after all, “if you do not ask you will not get”. Do not be hesitant in asking “non churched” people to attend social events and services! Alpha is a prime opportunity.
Be bold – step out of your comfort zone – use video
Build the solution
Your website is built quickly and efficiently. We use an agile development approach featuring WordPress. WordPress Themes are professionally designed to embody best practice website design. They are inexpensive and supported over time. They enable customisation of the structure, design and format of the website to give flexibility.
Our website was built quickly and inexpensively using WordPress. We use this platform to give you the same benefits i.e. a professional website at much reduced cost.
We deploy a proven project management approach using Prince2 to manage risk and to deliver to time, quality and cost.
We iterate the development:
- Iteration 1 – Website structure and image placement & population
- Iteration 2 – Add copy and develop narrative and interconnectivity/links
- Iteration 3 – Draft website to be tested, refined and finalised
- Iteration 4 – Into service, including training and bug fixing
This gives you an opportunity to influence outcomes.
Manage the service
This involves tuning and updating your website and supporting social media. This includes new and timely content to refresh your database of photographs, video and narrative.
Our insight into developing and managing a communications plan is valued.
How much does websites for church cost?
Our approach is modular and tailored to your budget, capability and requirement:
- Scenario 1 – We help you define the style and content, and the communications plan. You design, build and implement the site and the social media operation.
- Scenario 2 -We design and build your website. We help define the content. You create the collateral using internal resource.
- Scenario 3 – We project manage the initiative through the life cycle via 3rd parties and/or through internal resource.
- Scenario 4 -We define, create content, build and manage the end-to-end task.
The investment for a scenario 4 project, where we define, create content and build your website can be as low as £1,250.
We deliver a complete website project that is done quickly with minimum risk.
Our modular approach is flexible and aids budgeting.
We use best in class templates and tools. We create content specific to your needs and circumstances.
We provide ongoing creative and technical support. You keep your website and content current and relevant.
Yes, you may be able to execute such a programme by drawing on in-house skills. That is great where this works for you, but this often slow and does not leverage industry practice.
Let us take away the pain and complexity so you benefit from our experience and insight.