Although very different from commercial organisations, churches and charities share marketing and communication challenges with their commercial counterparts. Each has different audiences with specific messages to communicate. Also, the environment for everybody is challenging. Income is under pressure and competition for the attention of the public and their money and time is fierce. People are constantly being bombarded with information to engender loyalty, or to buy another widget or service. Should churches and charities respond in kind and get on the social media bandwagon?
The social media revolution is making it more difficult for churches and charities to get their message heard. It is becoming more difficult to reach people and to communicate in a way that gets and keeps attention. Social media aware organisations use sophisticated analytics to target specific services and messages to different groups of people. Many charities compete very well, but what about local churches and small charities? Their message and the services they provide may be lost if they do not have an up to date or engaging social media presence. People searching for information will probably not invest the time and effort to find out about what is on offer or they may take longer to walk through your door, if at all.
We believe that churches and small charities do need a modern web presence. A website or facebook site that is not up to date, attractive or relevant will be ignored. A minimum standard of web presence is required. This is a dynamic situation because standards are constantly improving. Content needs to be up to date and relevant. Content needs to be managed and consistent with your mission and values.
Help is on hand